Tarsh Wendt is a 13-time Ironman Triathlete who decided whilst travelling the world and racing that there was a gap in the UK market for a triathlon/cycling apparel brand specifically for women of all shapes and sizes whilst also being flattering. Her background is not in design at all but as a businesswoman as a Lead Business Analyst contracting to clients in the Finance industry. Her brand Stomp the Pedal was founded in 2017 and will be celebrating 5 years in 2022. Tarsh has also qualified for Kona via the Ironman Legacy programme, which she is due to complete in 2025 as allocated by Ironman.